Customer privacy

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The guiding principle informing a broad set of policies and regulations to protect the personally identifiable information of consumers. Such information ranges from contact information (phone number, address, email) to administrative information (date of birth, national identity number, banking information) to physical information (height, weight, eye color), and beyond.

 

Links

McKinsey Insights - The consumer-data opportunity and the privacy imperative
Intersoft Consulting: General Data Protection Regulation GDPR