Finding ways to reduce and eliminate waste and pollution and keeping products and materials in use rather than throwing them away. Circular design goes hand in hand with the Circular Economy, which is committed to reusing products and abandoning the paradigm of using and throwing away. This form of design advocates rethinking the process of creating a product from the beginning and, to do so, designers must adopt sustainability and respect for the environment as a starting point.
The framework calls for keeping resources in use for as long as possible, to extract the maximum value from them, then recovering and regenerating products at the end of each service life. Implementing a Circular Economy can result in a more competitive economy, as it addresses Climate Change, decreases the amount of waste, drives productivity, allows for growth, and offers a solution to potential resource scarcity.
Circular Product Design focuses on the development of methods and tools that enable the design of products that are used more than once (i.e. that have multiple lifecycles).