B Corp

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Short for Certified B Corporation, the term used for any for-profit entity that is certified by the non-profit B Lab as voluntarily meeting higher standards of transparency, accountability, and performance. Companies awarded B Corp status have committed to using their businesses to work toward a more inclusive and sustainable economy. They strive to reduce inequality; lower poverty levels; and create a healthier environment, stronger communities, and purposeful jobs.

They leverage their resources to pay into a better world, creating a definition of success that includes commonwealth and positive impact as necessary aspects of sustainable consumerism. It’s not charity; it’s better business, and the point is to move the needle on “better practices” further from extra credit and closer to universal compliance.

Links

B Lab Global Site
Business Insider: 19 B Corps that make products we love while using their profits for good